I follow many online marketing blogs and the like and I am disturbed by a constant trend that I am seeing across the board, which are auto-shares and auto-posts. In all brutal honesty, I find this tacky, impersonal and quite frankly, lazy. If you are reading this and you use them, no offense. There are many services that offer this so I am well aware that many people use them.
Is it really that hard?
After you type a blog post, is it really so difficult to copy the link and manually share it across your social networks? I know I can tell when something is auto-posted and I am sure readers can tell as well. For me, the “Facebook/Twitter” connection is the most irritating on the Twitter side. I do not need to see on Twitter that you posted a new photo to FB, 6 times in a row. I really don’t.
3 big benefits of sharing manually
Auto-posts generally create “auto titles” which may or may not be an accurate representation of your posts. If you took the moment to create an epic blog title, why would you want your blog title to default to the category name or “New Blog Post”? Your title is what draws your readers in so it is so important that it is displayed accurately wherever it is shared.
Depending on the social networks you use, you want to make sure you #tag or @at the subjects in the description of your blog post on the sharing service so that more readers will find you! I am not aware of any auto-posting service that does this. When you share your post link manually, you can take advantage of all of the features available to you as well as adding a personal description for each share. This is massive for your SEO as well as your personal engagement with your audience! Why would anyone not want to take advantage of that?
It makes you visit your social networks
Social networks are never going to work for you if you don’t visit them. Who wants to follow or engage with any person, brand or company who only auto-posts? We want to follow people who engage with their audience, post things other than blog posts, people who re-tweet, +1 and share. Visiting your social networks and taking literally a couple of minutes to engage makes a big difference.
What are your thoughts on auto-posting?
Do you auto-post?